Key Questions to Ask When Ordering Custom product sticker maker
10 key questions to answer when quoting your next custom printed ...
How many labels would you like printed? Our flexible mix of digital and flexographic print technologies means that we can print from one label to one million labels.
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Also consider how you want the labels supplied; all at once or over a period of time. We have three flexible service offerings to suit your individual needs; Make to Order, Make to Hold and Make to Stock.
How many varieties of the label do you need to print? Some labels will have multiple SKU’s in the range e.g. 5 flavours of the same cordial label. Are there any colour change-outs between each different label?
What size label do you need? Are there any size restrictions? Do you have the flexibility to modify the label size? We may have existing tooling available and a small label size change could make a big difference in optimising print efficiencies (and price).
Does your artwork specify the number and type of colours used, or do you have a colour system in mind? We can print in CMYK, PMS spot colours, or a combination. If you are unsure, read our blog to learn more about understanding colours for custom label printing.
What type of finish or protection will you need on your label? Standard options are a gloss coating, matt coating, gloss or matt lamination.
Will your label be overprinted? This can affect the suitability of the finish. Overprinting is used for variable information such as barcodes, ingredients, dates and batch codes. Common methods are Direct Thermal, Thermal Transfer, Inkjet and Laser.
How many labels do you need on each roll? This can be particularly important to consider if you will be automatically applying the labels, as you may have a maximum diameter that will fit on the equipment.
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What size core do you require? Our most common sizes include 25, 38, 41 and 76mm. Your applicator may dictate this.
Winding direction refers to the way the label comes off the roll when you unwind it. We use the industry standard system of 1,2,3,4,5,6,7 or 8 (see our handy winding direction chart to learn more). This is most important to customers using automatic applicators, which usually are set up for a specific winding direction.
Have you designed your label already? When you are ready to supply artwork please ensure that the files are set up correctly. Supplying correct art files allows your artwork to flow seamlessly through our prepress processes, while achieving the highest possible print result. Our Artwork Checklist covers all you need to know.
Five Things to Ask When Ordering Custom Labels - Sticky Business
Where are my labels going to be stuck?
Environment plays a big role in pretty much everything and labels are no exception. Will your labels be used indoors? Outdoors? Both? Will there be moisture, condensation, grease or dust? Will they be subject to temperature changes, abrasion, friction or intense sunlight? Determining the possible scenarios your labels may find themselves in will help you to determine whether you need a paper or a poly substrate, lamination or varnish or something even more durable, like screen printed or domed decals.
What kind of artwork do I need for this project?
A phrase you might hear from a custom printer is: the quality of the end printed result is in direct proportion to the quality of the supplied art file. We always want the best possible output for our clients therefore we strongly recommend providing your art in a vector format, such as an AI file or EPS. There are cases when a high res bitmap, such as TIFF or PSD or JPEG will work, but raster graphics are harder to adjust for color output, clearance requirements and can contain artifacts which print pixelated, so what you get is what you get.
How picky am I about color?
Hey, we get that color is important – it’s branding! And there are thousands of colors out there, some with dramatic variance and some so subtle it takes side-by-side examination in natural light to notice a difference. What you need to decide is how important is color to you and your label? If you feel that it’s 8 or higher on a scale of 1 to 10 (1 being not important at all and 10 being absolutely paramount) then you need to provide your printer with two things: PMS values for the important colors and a fully vector graphic. PMS stands for Pantone Match System and you’ll find printed swatches with thousands of number-coded colors at graphic design offices and print shops.
What is my budget?
If this is your first time ordering custom labels, you may not know what to expect in terms of cost. Are they going to cost me $0.10 per label or a $1.10 per label??? Well, cost is determined by A LOT of factors, such as size, shape, substrate, ink options, finishing specs and quantity for starters. As a general rule, the smaller, simpler and less durable your label is, the more cost effective it will likely be. For example, pieces of a 2” circle on a matte gold foil paper with black ink is going to cost less than a pieces of a 3” x 4” rectangle with consecutive barcodes on reflective vinyl with gloss lamination. However, there are lots of ways to create beautiful, inexpensive labels, especially when you start with great art. But you do need to bare in mind that custom printing is not cheap and the more you order, the lower the unit cost will be, so small-run orders of 100 labels tend to be on the pricey side.
How am I going to apply my labels?
There’s lots of ways that labels can be finished: rolls, sheets, singles, fan-folded, 2-up, 3” cores with a rewind direction of 4 and so on. If you are applying your labels by hand then it might not matter, but if you plan to distribute them for marketing purposes, you may prefer to have them supplied to you in singles, or if they are being machine applied, then you need those specs to supply to your printer. It’s common practice for a press operator to finish orders however they want, unless otherwise specified by the client. So don’t expect perforated rolls of 500 unless you ask for them!
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